Emma can be reached on em@empiric.co

Emma Savage, Founder and Creative Director of Empiric, a creative strategy consultancy, has +20 years of extensive global experience in the fields of advertising, digital marketing, social media, CRM and direct marketing.


With knowledge of B2B, B2C, and client management from several industry sectors, Emma has built and managed multi-disciplined creative teams in several global and regional markets with a greater esprit de corps.


Amongst her previous positions, Emma served as the Global Marketing Creative Director for Acer Incorporated, based in Taiwan. She was responsible for building the Acer brand, creating global consistency, developing the global creative strategy and leading a global pitch to appoint a new global creative agency.


With Emma’s leadership, Acer now has a global brand campaign that all regions have fully bought into which has been a huge leap forward for a traditional Taiwanese brand like Acer.


Throughout Emma’s career she has closely followed the evolution of consumer behaviour and the need for brand and technology experiences. Her experience in developing innovative campaigns that outperform business objectives, have impacted clients such as General Electric, IBM, Hewlett Packard, Nokia, Intel, Nasdaq, Procter and Gamble, American Express, Volvo, Jaguar, Mercedes, Telstra, Origin Energy, SIA and Nestle to name but a few.


What distinguishes her from others in her creative field is that she holds a Marketing Diploma, in addition to her design degree and creative certificates, her intention being to better understand the marketing strategy needed to drive successful creative.


Emma’s other passions include yoga and long distance swimming, where she has trained as an Ashtanga Yoga Teacher and developing a swimwear business where profits will be used to support women who have been victims of war.