The Challenge:
Our challenge was to build a B2B microsite to improve the awareness and understanding
of HP’s products and e-commerce tools, and to decrease the churn of customers to the
content heavy HP site.


Creative Strategy: 

By creating the concept of a tracking radar system that uses a customised data search engine,
we allowed easy access to key information and solutions required by large enterprise customers.


Visitors to the site could search for the information they needed through the interactive radar
panel or by scrolling through the sections that appeared as one feed. Content could be found
quickly in a simple, educational, and engaging way.