Campaign targeted at remote business (farming and maritime), highlighting
Telstra’s new satellite based communication equipment as being cheaper and
smaller than its competitors.

To demonstrate the ease and use of the product, a Telstra employee was located
to a remote region of Australia (Bungle Bungles) with no landline communications.
From this location the Telstra employee emailed and uploaded onto the Telstra
microsite daily, via the MiniSat, inviting people to respond for more information.