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The Challenge:

To invite existing and prospective XJ owners to attend the gala Jaguar
Motorshow with the launch of 
the advanced and remodelled XJ saloon.

 

Creative Strategy:

‘Tradition Re-engineered’, underscored the sentiment and passion for
the most advanced Jaguar car, blending the ultra-modern and traditonal
Jaguar values to celebrate the glory of the XJ heritage.

 

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