Mentos Gum

Confectionery brand Mentos has launched a new social media campaign called Gum Gallery, showcasing the gum sculpting talents of seven artists from around the US.

Housed on Facebook, the brand launched Gum Gallery to promote its new bottle of gum. Mentos gave the ‘nationally ranked’ young artists unlimited gum and creative freedom for the project: efforts range from the genuinely creative to the rather crap.